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False Solar Panel Advertising
Written by Administrator   
Saturday, 31 October 2009

SRS Energy, who have developed a so-called "residential solution" for United Solar (see page 28 of the Investor day presentation), is in full-force marketing offensive. Last week they used a hapless "journalist" to plant a CNET story [cached] containing several false and misleading statements.
 
The article starts with the picture above and the credit reads "Solé Power Tile system developed for US Tile by SRS Energy integrates seamlessly with its terra-cotta counterparts." Presumably, the dark-blueish tiles are "solar tiles that offer style" (at least that's what the title of the article implies). That picture is fake, of course. A total fabrication. No tile on that roof generates any electricity! All the blue tiles are actually red clay tiles in real life (the picture is simply digitally altered in some image-editing software). The picture on the left shows how the actual roof looks like (from a brochure of US Tile). If that is not convincing enough,
a partially altered picture can be found on SRS Energy's web site and in another article [cached] - the vegetation in all these pictures looks exactly the same, which excludes the possibility that the building was reroofed with the blue tiles at some point. It is all one and the same picture, only the roof has been digitally "painted." If you have the patience, you can spot the differences and similarities here.
 
But these are not all the fake pictures SRS Energy can offer. Look at the image on the company's home page , which can also be found in their "sell sheet," and in this story [cached]. A fake, of course. The actual roof is done entirely with red ceramic tiles. Here are the actual and "remastered" pictures side by side: 
real picture of tilesfake go green ad
You can find the actual picture on US Tile's web site, by clicking on "Why US Tile," and then on "see Faux Mission."
 
The deception and misinformation do not end with fake pictures. Here are some of the statements made in the story by SRS Energy's Marketing Director, who claims to "work for the greater good."
 
  • "Cell efficiency for the tiles is between 8 percent and 10 percent." That, of course, is an outright lie (except maybe for a few hours of light exposure - Unisolar laminate degrade rapidly in the first hours and weeks under the sun until they settle to their rated efficiency).
Last Updated ( Saturday, 31 October 2009 )
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Nip, Tuck… and Fill Up?
Written by Peg Fong   
Thursday, 05 February 2009

fat biodiesel

I've heard of people going to extremes to make biodiesel, but this story has to be the strangest thing I’ve heard in a while. A Beverly Hills doctor is currently under investigation because the fat he removed from his patients was allegedly used to fuel his Ford Explorer and his girlfriend's Lincoln Navigator.

You can't make this stuff up.

Craig Alan Bittner, who has since shut down his practice and moved to South America, said his patients wanted him to use their fat for fuel. “Not only do they get to lose their love handles or chubby belly,” wrote Dr. Bittner on the website lipodiesel.com (which has since been taken down), “but they also get to take part in saving the Earth.”

Most biofuel in the U.S. currently has beef tallow or pig lard mixed in with soybeans because the animal products are cheaper to add in than pricey soybeans. Animal (and, presumably, human) fat gets drivers the same amount of mileage as regular diesel, but it needs to be processed more than vegetable-based biofuel.
Last Updated ( Thursday, 05 February 2009 )
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New York City’s First Net Metered Commercial Solar Array is America’s Biggest
Written by Stephen Del Percio   
Thursday, 29 January 2009
solar array

Last August, Governor Paterson signed a series of bills to allow commercial net metering installations across New York State. Previously, only residential users were allowed to generate their own electricity from renewable sources and sell it back into the grid. The first such commercial installation in New York City was recently commissioned at 925 Bergen Street in Brooklyn by solar power installer Solar Energy Systems (SES) for Big Sue LLC, a general contracting and consulting firm that specializes in green design-build projects, which owns and operates the property. The installation is a 40 kilowatt solar array and, according to SES, is the largest commercial net-metered photovoltaic system in the entire country. According to Big Sue co-owner Susan Boyle, the company investigated a number of alternative power sources for 925 Bergen before opting for the solar array because of “the simplicity afforded by net metering.”

Last Updated ( Thursday, 29 January 2009 )
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